Mintology Guide: Setting Up Your First Campaign

Campaigns let brands reward NFT holders, run promos, and drive real-world or digital actions. This guide walks a newbie through planning, building, testing, and launching a campaign in Mintology — step-by-step, with exact UI paths and handy tips. By the end we’ll cover eligibility rules, redemption codes/QRs, automations, monitoring, and customer-facing best practices. Let’s make something people actually love.

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Campaign basics 🧾

A campaign is a time-bound promo that issues rewards to eligible participants (e.g., NFT holders or buyers). Use campaigns to give discounts, event access, merch, or exclusive NFTs. They’re perfect for loyalty, events, IRL activations, and product launches.

Key pieces:

• Rewards — what you give (NFTs, discounts, codes).
• Eligibility rules — who can claim (hold X token, be in a list).
• Redemption — how users claim (codes, QR, on-chain claim).
• Schedule — start and end dates.
• Review & Publish — last check before going live.

Plan the campaign first 📋

Before creating anything, decide:

• Objective: e.g., reward VIPs, boost event attendance, sell merch.
• Target audience: holders of Collection X, email subscribers, in-person attendees.
• Reward type: NFT, promo code, physical good.
• Limits: mint limit per wallet, total supply for the campaign.
• Timeline: start date, end date, redemption window.
• Fulfillment: how winners get merch or how NFTs are delivered (custodial wallets, email, on-chain).

Having this clear makes the UI setup fast and prevents mistakes. ✅

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Create a campaign — step-by-step

Open Dashboard → click Campaigns in the sidebar.

Click Create Campaign.

Fill in the basics: Name (clear, short), Description (what participants get and how), Start & End Dates (schedule your run)

Under Rewards, click Add Reward:

Add Reward Name (e.g., “VIP merch + NFT”)

Set Mint/Claim Limit Per Wallet (e.g., 1)

Select reward type: mint an NFT, issue code, or external fulfillment.

Configure Eligibility Rules: Choose collection(s) and minimal token count (e.g., hold ≥1 token from Genesis Collection). Combine rules for tiers (e.g., hold 3 tokens → access premium reward).

(Optional) Upload Redemption Code / QR if the reward is redeemed in-person or via a scanner.

Review everything on the Review page — check dates, limits, recipient payout address (if relevant), and content policy box.

Click Publish to go live. Note the platform will ask you to confirm non-refundable campaign credits if applicable.

Tip: Save concise redemption instructions into the campaign description so users know exactly how to claim.

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Eligibility rules explained

Eligibility can be set by:

• Collection — holders of a specific collection.
• Token count — require holding X tokens to qualify.
• Multiple rules — combine rules to create tiers (e.g., 1 token = basic, 3 tokens = premium).

Use clear, simple rules for your first campaign. Complex rules are great later but increase support load.

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Redemption methods ✉️📲🎟️

• Codes / QR: Great for IRL events or merch booths. Upload QR files or codes during reward setup.
• On-chain claim: Users visit the campaign page and claim (useful for digital-only rewards).
• Automated mint on trigger: Tie a campaign redemption to an automation so a claim triggers a mint to the user’s wallet.

Choose the method that matches your audience: QR for in-person, claim pages for online audiences, automatic mint for seamless e-commerce.

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Testing your campaign — do this every time

• Create internal test wallets (Dashboard → Wallets → Add Wallet) using team emails.
• Run a full test: simulate eligibility, redeem a reward, scan a QR (if used), and confirm the NFT or code is delivered.
• Use the Review screen to verify settings before publishing.
• If you use automations, run a sandbox Shopify/Eventbrite test order to confirm the flow. Testing reduces support tickets and embarrassing launch-day errors.

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Automation & integrations

Automate campaign outcomes:

Example: On Eventbrite check-in → mint reward NFT to attendee

1. Automations → Create Automation.
2. Trigger = Eventbrite (ticket scanned).
3. Action = Create Wallet (map attendee email) → Collection → Mint (mint reward to created wallet).
4. Review and activate.

You can connect Shopify (purchase → reward), campaigns (redemption → mint), or custom systems via API/Webhooks (Growth/Enterprise). Always map identifiers (email/phone/Twitter) correctly.

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Publishing & monitoring

After publish:

• Monitor Campaigns dashboard for redemption logs.
• Check Tokens table for minted/claimed NFTs and wallet addresses.
• Review Campaign analytics for counts, redemptions over time, and any errors.
• Remember: campaign credits are non-refundable once deployed — confirm costs at Review.

If something breaks, use automation logs to debug, or re-run test flows after fixes.

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Fulfillment & customer experience

• Communicate clearly: what users get, how to claim, deadlines, and where to ask for help.
• Give exact redemption steps in emails and storefronts.
• Set realistic fulfillment SLAs for physical rewards (e.g., shipping time).
• Prepare support scripts for common issues (missing NFT, wrong wallet, QR failure).
• Consider a post-campaign follow-up: thank-you email + migration info (how to move custodial NFTs to own wallets).

Great UX = fewer tickets = happier customers.

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Troubleshooting checklist

• No redemptions showing? Check campaign dates and that it’s published.
• User can’t claim? Verify eligibility rules and wallet identifier.
• Automation failed? Inspect Automations Dashboard logs and mapping fields.
• Wrong recipient? Check recipient settings and Tokens table; consider remint/transfer if needed.
• Credits consumed unexpectedly? Review Billing → Campaign credits and plan limits.

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Launch smart, iterate fast

Campaigns are powerful for engagement but need planning. Start with one clear objective, test with a small group, automate where possible, and monitor closely. Keep redemption rules simple, communicate clearly to users, and always test the full flow before public launch. Done right, Mintology campaigns turn holders into superfans.

FAQ: Setting up a campaign