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Claimable NFTs, powered by Mintology’s Gasless Minting technology, empower brands to enhance customer engagement, expand product lines, foster loyalty, maximize ROI, disrupt markets, innovate collaboratively, and revolutionize reputation management
As the world shifts from Web2 to Web3, consumer culture is becoming increasingly focused on digital identities and asset ownership, enhanced modes of engagement, and participation in strong digital communities. This newly emerging digital culture represents an unprecedented opportunity for business. If provided with the right incentives and avenues for participation, customers can play a more active role in elevating your brand and business – this is why brands are turning to avenues such as Claimable NFTs to enable and engage their customers. The most successful NFT project of today, the Bored Ape Yacht Club, takes advantage of this. Because of enhanced community action and brand loyalty enabled by NFTs, the BAYC has become the most recognizable and valuable Web3 brand, even among audiences that are new to NFTs.
Now, many major brands including Nike, Gucci, Adidas, Coca-Cola, the NBA, and Vodafone, among others, have also adopted NFTs and more brands are joining their ranks by the day. This is because the biggest brands understand one simple fact – any business that wants to stay relevant in an increasingly digital and evolving landscape needs a well executed NFT strategy that allows them to both provide and capture value from the next generation of consumers.
Powered by Mintology’s Gasless Minting technology, Claimable NFTs are a product designed for the specific purpose of enabling brands of all sizes to implement more affordable, inclusive, and frictionless NFT strategies for any target audience.
Let’s take a closer look at the advantages of Claimable NFTs, and how your business can benefit from them.
What is a Claimable NFT?
A Claimable NFT is an NFT that is used for promotional purposes. Claimable NFTs are minted without incurring gas fees, thus making it economically viable for businesses to give out free NFTs to their customers. This opens up new possibilities for using NFTs as a marketing or promotional tool.
Claimable NFTs also come with a built-in claiming process for users that is inclusive and frictionless. Made with mainstream audiences in mind, the claiming process allows customers to claim and use the NFT without owning any cryptocurrency, having a wallet, or any prior knowledge about Web3.
Why should you use Claimable NFTs?
Mintology’s claimable NFT platform provides a turnkey solution for businesses that want to use NFTs for promotions. This means that your business will be able to implement time and cost-efficient NFT strategies with zero in-house capabilities.
Advantages of Claimable NFTs:
- Instead of paying $20-200 minting normal NFTs, Claimable NFTs cost just a few dollars each. When minting at scale, this can equate to hundreds of thousands of dollars in savings.
- The ability to give out free NFTs ensures greater participation in your promotional campaigns, and gives you an edge over competitors who have to charge customers for NFTs.
- Claimable NFTs are minted on Ethereum, the most popular and secure blockchain. Having your NFTs on the Ethereum network offers greater protection for your customers than newer, untested blockchains.
- Because of the simple claiming process, our NFTs are claimable and usable by your entire target market, not just Web3 users.
Unlock Mind-blowing ROI with Claimable NFTs
Reason #1: Claimable NFTs Enhance Branding, Customer Relation, and Lead Generation
A business entity becomes a brand when it provides its customers with its desired products and services. Therefore, you can align your claimable NFT to your brand’s purpose. This non fungible token offers a seal of authenticity to the products and services that your brand sells.
Nike started a unique NFT marketing strategy. To certify each pair of sneakers’ veracity, the leading athletic footwear and apparel company started using NFTs. So, whenever you buy a pair of Nike sneakers, the product’s digital version is created in a digital locker. This initiative is known as “CryptoKicks.” This unique digital version of that particular sneaker also potentiates the subculture around
Nike sneakers’ collection, trade, and resell. Therefore, the consumer of a Nike sneaker gets a unique brand experience.
Claimable NFTs help your customers own the non-fungible tokens as a memento of their unique experience of your brand. A brand should use claimable NFTs as part of its storytelling initiative. This enables the brand to offer their customers something tangible, thereby strengthening their brand-customer relationship.
When you offer NFTs to your customers, the target audience you attract is the millennial and younger customer base. The younger generation loves to go with the trend. They get attracted to personalization. So, by offering unique NFTs for free, brands provide them with a highly personalized experience. This improves the brand experience and serves your brand’s purpose in reaching its target audiences. By using claimable NFTs, you can help your brand generate leads, convert leads to customers, and increase sales.
Reason #2: Claimable NFTs Expand Product Lines
- Media: If you are in the media business, you can create a new media asset class using claimable NFTs. One of the most significant examples of product-line expansion is the NBA’s TopShot. Major media houses (such as Associated Press and CNN) are also optimistic that their target audience will buy their iconic photos and news clips as NFTs.
- Apparel: Apparel companies are also creating NFTs for their clothing and accessory lines. In Zepeto’s digital world, Ralph Lauren is already selling their branded digital apparel. Dolce & Gabbana has also auctioned their NFT-based digital couture, which is worth millions of US Dollars.
- Footwear (Sports): The sneaker companies are also in the race to extend their digital footprint by expanding their product lines. For example, Adidas has created a digital gear line, especially for the famous Bored Ape Yacht Club. In addition, to remain ahead of its competition, Nike has acquired a startup named RTFKT, which specializes in NFT-based virtual sneakers.
Related Article: Why Digital Products (NFTs) Are the Future of Customer Retention
Reason #3: Claimable NFTs Create a User-Generated Gaming Platform
Gaming companies can use claimable NFTs successfully in their marketing and lead generation strategies. Many gaming platforms are allowing gamers to trade digital assets during the time when they are playing games.
A significant example of a user-generating gaming platform is Sandbox. It is an Ethereum blockchain-based NFT-powered game. Gamers can use Sandbox to monetize their virtual gaming assets/experiences. This platform may also allow gamers to create their games by using NFTs. In 2021, the revenue earned by gaming-related NFTs was US$4.8 billion (as per DappRadar reports).
These facts also encourage non-blockchain-focused gaming companies to collaborate with third-party blockchain initiatives to use NFTs.
Reason #4: Claimable NFTs Create and Enhance Brand Loyalty
Loyalty programs help businesses to reward their customers through membership programs. It helps them convert their one-time customers to repeat customers.
Instead of offering them mundane discounts or loyalty points (which are given by almost all businesses), some brands have started offering their customers digital NFT loyalty cards. The customers can download their respective cards to their smartphones after signing up. Then, every time they visit their businesses, they can earn loyalty points by scanning the loyalty NFT code. Once they have certain thresholds of accumulated points, they can earn blockchain tokens, prizes, and discounts.
The introduction of NFTs by brands has proven to improve brand image among existing customers. In fact, NFTs by businesses also attract the younger generation to the brand and its products. However, suppose you want to create or enhance brand loyalty among your customers and target audience. In that case, claimable NFTs can help you reach your goal quickly and effectively.
Reason #5: Claimable NFTs Maximize Return on Investment (ROI)
If you are a startup or corporate leader, you can use claimable NFTs for investment purposes. These non-fungible tokens can be profitable investments. Let’s consider two instances to elucidate. In 2021, at the height of NFT mania, two major corporates shelled out massive amounts of money to buy NFTs:
- Visa spent US$150,000 to buy an NFT
- Adidas spent US$156,000 to buy a virtual art piece
Businesses have started to use NFTs as a tool to engage with their customers and revenue streams. Andrew Lokenauth, a renowned NFT investor, believes that more and more brands are investing in non-fungible tokens because they believe these unique tokens are the future. This means these brands are buying NFTs as an investment for generating higher ROI in the future.
To maximize your profit, you should monitor NFT investment trends and make the right investment.
Unlock Profitable & Scalabe NFT Campaigns
Reason #6: Claimable NFTs Enable Collaboration with Other Brands For Marketing
NFTs are bringing multiple brands together to offer something exceptional. Claimable NFTs are becoming a pivot for many brands to collaborate in their marketing strategies. One such example is the collaboration between soft-toy brand Barbie and French fashion brand Balmain. They have collaborated to create three innovative non-fungible tokens. The claimers of these NFTs will receive the product physically also.
Reason #7: Claimable NFTs Disrupt the Market
Claimable NFTs have the potential to disrupt the market. RTFKT (a digital sneaker brand) designed an NFT sneaker for the Chinese New Year. Then, they auctioned the NFT product, which was sold for US$28,000. In fact, this 2-year-old startup also collaborated with a young artist, FEWOCiOUS to create another sneaker that fetched them US$3 million.
If you are creating a marketing-strategy for your business or brand, you may take a cue from the success of RTFKT. For example, you can celebrate special days (say, holidays) or milestones of your company’s achievements by creating a limited edition NFT memorabilia. You can either auction them as stand-alone digital products or give them away to a handful of customers for brand awareness and disrupt the market.
Reason #8: For Reputation Management
You can use claimable NFTs for creating a campaign and donating the generated revenue to social causes. This exercise will help your brand in reputation building and management. TacoBell ran one such campaign. They donated all the NFT-generated revenue to the scholarship program under the TacoBell foundation. This has enabled TacoBell to create a large base of followers, a vibrant community and ultimately enhance its reputation.
Reason #9: For NFT Royalties
Claimable NFTs are highly beneficial for content creators and artists. They can earn 5-10% NFT royalties on every secondary sale of their created NFTs in the marketplace. The best thing about these royalties is that they are:
- Perpetual and
- Executed automatically by smart contracts
These NFTs get sold in the secondary-market only when certain terms and conditions are fulfilled (thanks to smart contracts). Once sold or resold, a certain percentage (which usually ranges from 5% to 10%) of the profit is paid to the creator of that NFT. NFT royalties, therefore, help content creators and digital artists to maximize their earnings.
Reason #10: NFTs for Ticketing
NFT ticketing has solved the problem of misplacing paper tickets and forging digitized ticket QR Codes. Claimable NFT tickets (virtual assets stored on blockchain) have become valuable collectibles and the ultimate memorabilia for any memorable concert event. NFT for ticketing is not access codes only. They can give access to unforgettable experiences and allow further transactions. Therefore, you can generate revenue streams with NFT tickets for yourself and your community.
Final Words
Claimable NFT for B2B and users have unlocked unlimited opportunities for increasing brand engagement and generating revenue. Businesses, brands, artists, and content creators use these digital collectibles to improve online sales/traffic.
Explore Mintology for complete turnkey solutions for your business strategy. You can also use their proprietary gas-free minting on the Ethereum mainnet to engage customers cost-effectively and efficiently. Engage your customers by giving away NFTs for free. Their clientele includes brands like Nike, Adidas, Prada, McDonald’s, Coca-Cola, and many more.
FAQ: Frequently Asked Questions on Claimable NFTs
A claimable NFT is a non-fungible token minted without gas fees, designed for seamless distribution as a promotional asset. Brands can give these NFTs away to customers without requiring them to pay blockchain transaction costs or even own a crypto wallet. The “claim” process is intuitive and user-friendly, making NFTs accessible to mainstream audiences.
Mintology abstracts away all blockchain complexity by covering Ethereum gas fees on behalf of brands. When you launch a claimable NFT campaign, Mintology handles the smart contract interactions, transaction submissions, and fee payments. Your customers simply follow a link or scan a QR code to claim their NFT—no wallet setup or crypto knowledge required.
Traditional NFT minting on Ethereum can incur anywhere from USD 20 to USD 200 per token, especially during network congestion. Claimable NFTs, thanks to Mintology’s bulk gas-fee coverage, cost just a few dollars apiece when minted at scale. For high-volume campaigns, this can translate into hundreds of thousands in savings compared to standard minting.
By distributing collectible digital assets that carry your brand’s identity, you give customers a tangible memento of their experience. Unlike generic coupons, NFTs live on the blockchain forever and can unlock future perks or community access. That sense of ownership deepens emotional connection, drives repeat engagement, and turns customers into vocal brand advocates.
Claimable NFTs let you offer entirely new digital product categories alongside physical goods. Media companies can sell iconic clips as NFTs, fashion brands can drop limited-edition digital apparel, and sports leagues can issue branded highlight tokens. This diversification not only creates fresh revenue streams but also positions your brand at the forefront of digital innovation.
Gaming platforms can enable players to claim NFTs as in-game assets, rewards, or collectible skins without friction. Whether you’re launching a marketplace for user-created items or issuing loot-box prizes, claimable NFTs turn virtual achievements into tradeable, blockchain-backed tokens, boosting player engagement and opening new monetization channels.
Absolutely. Claimable NFTs serve as a shared canvas for co-branded drops, joint promotions, or dual-campaign activations. You can team up with another brand to release a limited-edition NFT that grants holders perks from both partners—driving cross-audience exposure and delivering a memorable, collaborative experience.
By offering limited digital collectibles that carry real-world or future utility, brands can create buzz and scarcity at a fraction of the cost of traditional marketing stunts. Auctioning or gifting special-edition NFTs around events, holidays, or milestones generates media coverage and social media virality, allowing even smaller brands to punch above their weight.
Brands can launch NFT fundraising campaigns where secondary-sale royalties or drop proceeds go to charitable causes. Donors receive a unique token as proof of their impact, strengthening community goodwill and showcasing your brand’s commitment to social responsibility. This transparent, blockchain-backed approach builds trust and enhances reputation.
NFT royalties are smart-contract-enforced fees paid to the creator every time an NFT is resold. Claimable NFTs minted via Mintology support perpetual 5–10 percent royalty configurations, ensuring that your brand or content creators earn a share of secondary-market transactions—turning each collectible into a potential long-term revenue source.